The Business Development Reset
Many business owners have proven they can deliver exceptional work, but they're still experiencing inconsistent revenue because business development happens only when there's time.
This talk helps established business owners step back from working in their business to intentionally work on it.
Together we'll refine your Ideal Client Profile (ICP), identify strategic referral partners, evaluate your current relationship ecosystem, and create a repeatable business development process that supports sustainable growth.
If you've ever felt like you're constantly rebuilding your pipeline after every busy season, this workshop will give you practical tools to create more consistency without sacrificing authenticity.
You’ve just had the opportunity to learn from one of our experts and see what can be possible for your business.
If you’re ready to take those ideas beyond inspiration and actually put them into practice, we’d love to invite you to join us for the Enroll More Clients Virtual Intensive, happening on September 11–13, 2026
It's an online 3-day Implementation & Networking Experience for wellness professionals ready to consistently enrol more clients and create aligned collaboration opportunities.
Over three days, you’ll put what you’ve learned into action, build your client enrolment system, get feedback and support, and connect with wellness professionals who can become valuable referral and collaboration partners.
Because learning is powerful, but putting it into practice is where things start to change.
To join the Enroll More Clients Intensive, click HERE.
During the Intensive, Nichelle will be teaching the following workshop:
Title: Refining Your Business Development Engine
You've built a business you're proud of, but is your business development strategy growing with you?
In this interactive workshop, you'll step away from the day-to-day to refine your Ideal Client Profile, identify strategic referral partners, and strengthen the systems that create consistent opportunities.
You'll leave with practical tools to build a more intentional pipeline and spend less time chasing business and more time cultivating it.
To join Nichelle's workshop and attend the Enroll More Clients Intensive, click HERE.
Speaker Bio:
Nichelle Lund
Nichelle Lund is the Founder of Classic Customer Service, a business development and relationship strategy firm focused on helping organizations grow through intentional outreach, community engagement, and customer experience.
With a background spanning hospitality, business development, strategic partnerships, and nonprofit leadership, Nichelle is passionate about creating meaningful connections that drive long-term success.
She serves in leadership and volunteer roles with several community organizations and is known for her relationship-first approach to growth.
Through hands-on work, speaking, training, and consulting, she helps individuals and organizations build trust, strengthen communication, and create lasting impact.
Free Gift:
These worksheets will provide you with the start of a roadmap for building / refining your business development engine:
https://www.classiccustomerservice.com/business-development-engine-snapshot-collection